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The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance

- O'Cass, Aron, Weerawardena, Jay

Balancing external adaptation and internal effectiveness: achieving better brand performance

- O'Cass, Aron, Ngo, Liem Viet

Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

- Weerawardena, Jay, O'Cass, Aron George, Julian, Craig

Studying the effect of market orientation and organisational culture on a brand's performance

- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula

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